Treat Your Brand Like A Person

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You are about to take the Epstein-Dumas Infantilization Inventory (EDII), a test that will help you determine the extent to which you are being infantilized by significant people in your life. The lower your score, the better. Mainstream adults in the U.S. generally score quite low - under 5 percent. Zero percent is a perfect score, suggesting that the people around you treat you with dignity and respect.

Active-duty U.S. Marines score about 24 percent on this test. Incarcerated felons score even higher - about 35 percent. Populations needing a great deal of care and protection, such as young children or the severely mentally ill, score considerably higher. A highly restricted child (assisted in taking the test) will score about 70 percent on the EDII, and so will many American teens, even though they are no longer children.

When competent people are treated like children, they often react with depression or anger. Knowing how much you are infantilized can be an important first step toward improving your life.

One thing you can do is make sure to treat your clients like real people, not just robots on the other side of a computer screen. Find out when your clients are going to be celebrating their birthdays or anniversaries so you can help them celebrate. If it works for your business model, consider offering them a special discount.

Designed by Dr. Robert Epstein (follow on Twitter at @DrREpstein), one of America's most distinguished psychologists, this test will give you a quick measure of just how infantilized you are. The test is based on collaborative research originally conducted by Dr. Epstein and his colleague, Dr. Diane Dumas.

If you are conducting research and would like to collect raw data for a group that is taking this test - for a business, research study, classroom activity, or other purpose - please see our Group Testing Instructions

If you are a parent of teens or preteens, you might want to take Dr. Epstein's newest test, the Epstein Teen Parenting Inventory, accessible at TeenParentingSkills.com.

  1. Use these tips to treat your clients like VIPs and they’ll keep coming back: Train all your staff to be friendly and welcoming to every one of your guests. Your reception staff understands this, but your custodial staff may not. To make your client feel like a VIP, she needs to feel welcomed by everyone she interacts with.
  2. The way you present yourself, the way you handle tasks, the way you make people feel, these are all parts of what make or break your personal brand. And, of course, all of the information you put out there in social media will influence the brand you present to the world – whether they know your not.

To get a quick measure of your adult competence, you might also want to take the Epstein-Dumas Test of Adultness, accessible at HowAdultAreYou.com.

Treat Your Brand Like A Person Point Of View

If you know a young person who is depressed, angry, or defiant, he or she might be suffering from Extended Childhood Disorder. Find out at ExtendedChildhoodDisorder.com.

The infantilization test takes about 10 minutes to complete. Before we get to the inventory itself, we'll ask you a few basic questions about yourself. Demographic information is being collected for research purposes only and will be kept strictly confidential.

*Required responseView
The Last Man on Earth (2015) - S03E02 Romance
Little Miss Sunshine (2006)
Rizzoli & Isles (2010) - S07E02
Scrubs (2001) - S04E13 Drama
Welcome to the Dollhouse (1995)
The Sopranos (1999) - S02E02 Drama
Marvel's Agent Carter (2015) S01E01
Arrested Development (2003) - S02E16 Meet the Veals

Treat Your Brand Like A Person Refuses

People treat you so differently when they find out you're a man of God.
Mad Men (2007) - S01E02 Ladies Room

Treat Your Brand Like A Person Happy

I always thought people saw a psychiatrist when they were unhappy.
PersonTreat Your Brand Like A Person
Mommie Dearest (1981)
and you treat them like they were some dishrag. You do!
Don't Be a Menace to South Central While Drinking Your Juice in the Hood (1996)
White Christmas (1954)
Treat Your Brand Like A Person
Buffy the Vampire Slayer (1997) - S05E22 Drama
Buffy the Vampire Slayer (1997) - S06E01 Drama
Silicon Valley (2014) - S04E05 The Blood Boy
Mad Men (2007) - S07E13 The Milk and Honey Route
Shameless (US) (2011) - S04E07
What About Bob? (1991)

Treat Your Brand Like A Person Think

You know, I treat people, as if they were telephones,
Community (2009) - S06E05 Laws of Robotics & Party Rights
And that rich people would wear them when they were feeling especially smug.
The Office (2005) - S04E02 Fun Run (Part 2)
Ant-Man (2015)
Coming to America

Treat Your Brand Like A Person Point Of View

The people are very friendly, and you ... You, they would treat like a queen.
Parks and Recreation (2009) - S06E13 Ann and Chris
South Park (1997) - S15E11 Comedy
South Park (1997) - S17E04 Comedy
South Park (1997) - S08E02 Comedy
Fifty Shades Freed

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