- How To Use Artistic License For A
- How To Use Artistic License Verification
- How To Use Artistic License In A Sentence
- How To Use Artistic License Plates
- How To Use Artistic License Plate
The use of stock art from studios and factories who create their products; The licensing of art (either traditional royalty based Agreement, or a flat fee Agreement – both Agreements to define term of use, products in which the art will be used, and the territory of use, where the artist retains the copyrights to the art). Artistic license means an artist is accorded leeway in his or her interpretation of something and is not held strictly accountable for accuracy. For example, the director of your local theatre group might decide it's high time Shakespeare's Hamlet was staged with the entire cast walking on stilts.
Artistic license means an artist is accorded leeway in his or her interpretation of something and is not held strictly accountable for accuracy.
How To Use Artistic License For A
For example, the director of your local theatre group might decide it's high time Shakespeare's Hamlet was staged with the entire cast walking on stilts. Obviously, this was not how they did things when it was written, but the director has an artistic vision and must be indulged.
Music sampling is a relatively new discipline, in which bits and pieces of other works are taken and compiled into a new piece. Samplers take (sometimes wild) artistic license with other musicians' works. In many cases, the sampling community will rate new pieces, and one of the judging criteria is entitled 'Artistic License.'
Deliberate Use of Artistic License
Artists are notorious for insisting on creating what they see in their own heads, and not necessarily what anyone else sees. Occasionally, as with Dadaism, artistic license is applied with a heavy hand, and the viewer is expected to keep up.
The Abstract Expressionist movement, Cubism, and Surrealism are also good examples of this. While we are aware that humans don't have both eyes on the same side of their heads, realism isn't the point in this context.
The painter John Trumbull created a famous scene entitled The Declaration of Independence, in which all the authors—and all but 15 of its signers—are shown present in the same room at the same time. Such an occasion never actually occurred. However, by combining a series of meetings, Trumbull painted a composition full of historic likenesses, engaged in an important historic act, that was meant to evoke emotion and patriotism in U.S. citizens.
Lack of Information
Artists often haven't the time, resources or inclination to faithfully reproduce historic persons or events in exhaustive detail.
Leonardo's mural of the Last Supper has come under close scrutiny of late. Historical and Biblical purists have pointed out that he got the table wrong. The architecture is wrong. The drinking vessels and tableware are wrong. Those who are supping are sitting upright, which is wrong. They all have the wrong skin tone, features, and dress. The scenery in the background is not Middle Eastern and so on.
If you know Leonardo, you also know he did not travel to Jerusalem and spend years researching historical detail, but that does not necessarily detract from the painting.
Unintentional Use of Artistic License
An artist might have attempted to portray things he'd never actually seen, based on someone else's description. Before the use of cameras, a person in England trying to draw an elephant might have greatly misinterpreted verbal accounts. This hypothetical artist may not have been trying to be funny or falsely represent a subject. He just didn't know any better.
Everyone sees things differently, artists included. Some artists are better than others at translating what they see onto paper. Between the initial mental image, the artist's skill, and the subjective gaze of the viewer, it's not hard to amass actual or perceived artistic license.
mlaapachicagoThe Who, What, Where, Why, How and How Much of Art Licensing
When artists first learn about the concept of art licensing, they are full of questions.They want to understand what it is, how it works, and if it is for them.We know you have these same questions, so here are the basics of art licensing to help you on your exploration to determine if this is the right path for you.
WHO
How To Use Artistic License Verification
Artists who want to share in the “success or failure” of a product versus being paid for their time for the creation of art often choose to license their art.
Traditionally these artists are paid a royalty based on the sale price of a product and the quantity sold (similar to how a salesperson working on commission is paid).
For those individuals who are willing to work hard to create the necessary collections of art needed by manufacturers, to work with the legalities of a contract, who are willing to continually market themselves and their works, and willing to work under a system that does not guarantee immediate income for the work being done, art licensing may be the route to take.
WHAT
Art that works well for licensing is art that is relevant and relatable to both the manufacturer and the end use consumer who is willing to pay for products displaying that art.The role of the artwork on that product is to sell the product!
WHERE
Manufacturers and retailers from around the world may choose to get their art by licensing it.There really are not geographic boundaries!One has to be concerned of the legalities of working with manufacturers in foreign countries, but there are opportunities existing.A great place to connect with manufacturers are at trade show where artists exhibit their works, and manufacturers and retailers attend with the purpose of licensing artwork for their products.
Here are the main U.S. shows to consider for exhibiting, as well as a couple of foreign shows if you are inclined to be participate . . .
Links to trade shows
- SURTEX – http://www.surtex.com/
- Licensing Expo – http://www.licensingexpo.com/
- Atlanta Gift Show – https://www.americasmart.com/
- Brand Licensing Europe – http://www.brandlicensing.eu/brand-licensing-europe
- Springfair –http://www.springfair.com/
- Licensing World Russia – http://www.licensingworld.ru/conf2014/
- China Licensing Expo – http://www.chinalicensingexpo.com/en/
WHY
How To Use Artistic License In A Sentence
Manufacturers and retailers use art and “properties” on products as an added mechanism to help sell to consumers.They know that if a consumer is a fan of a brand or a property (movie, television show, etc.), and artwork from the brand or property is on a product, the chance for a purchase by that customer is significantly greater.
So how do manufacturers and retailers get art for their products?There are four primary ways:
- The use of their own in-house art departments
- The outright purchase of art from artists/designers (copyrights and all!)
- The use of stock art from studios and factories who create their products
- The licensing of art (either traditional royalty based Agreement, or a flat fee Agreement – both Agreements to define term of use, products in which the art will be used, and the territory of use, where the artist retains the copyrights to the art).
Manufacturers often choose licensing for the following reasons:
- Exclusivity – by licensing art, a manufacturer can negotiate exclusive use of an artist’s design for their products; ensuring their competitors won’t bring the same thing to market.
- Flexibility – by licensing art, manufacturers can work with artists with a wide variety of styles that they might not be able to create with a group of in-house artists.
- Cost savings – when a manufacturer licenses art, they pay the artist based on how well the product sells.So while their expense can vary, they are always directly related to the income from sales of the product.
- Design Support – many artists who license their work become like a part of the manufacturer’s design team – working together to get the art just right and often setting it up to templates for production.This saves the manufacturer the labor expense of having their own graphics team doing the work, or at least lightens the load on the in-house team.
- Brand Recognition – manufacturers are always looking to mitigate their risks when making products.Using art from an artist who is well known and has a great following (generally realized by social media statistics) insures some level of guaranteed sales of a product.
HOW
When all is said and done, art licensing is a business; and as such, has to be managed as a business, with all of its nuances and specifics.One of these nuances is in the legal nature of the engagement.Art licensing is conducted through legal contracts between the manufacturer (Licensee) and the artist (Licensor).An agreement is structured around about what art is being licensed, for use on what products, to be sold in what territory and for what time frame (among other legal details – including how you are paid your share of the royalties/fees, duration of the agreement, what happens when a decision is made to terminate the agreement, etc.).
To learn more about the legal arena of contracts, check out our eBook “How to Understand Art Licensing Contracts” by Tara Reed and Maria Brophy.
How To Use Artistic License Plates
Artists can and should do their own marketing, and can choose to work directly with licensees; or, they may choose to engage the services of an art licensing agent to manage that side of the business.
To learn more about the working relationship with agencies, check out our eBook “How to Find an Art Licensing Agent.”
The “HOW” part of art licensing is quite extensive, with many parts to make up the puzzle; including how to create art for licensing, how to connect with the people who license art, how to negotiate a win-win agreement with a manufacturer, and how to market yourself properly and effectively.
How To Use Artistic License Plate
To get a more detailed perspective of the “HOW” of art licensing, we recommend our series of eBooks available on this website and/or attending one of our Art Licensing Academies held throughout the year.
HOW MUCH
The standard question of most artists is the “How much can I make from art licensing, and how long will it take?’’Unfortunately, this question is impossible to answer.There are so many factors that go into art licensing, including, but not limited to . . .
How much art does an artist need to create for consideration for licensing?
How many “eyes” can you get to see your artwork – the relationship an artist develops with licensees?
How well your art will fit the market, the product, the manufacturers needs, etc. Are you relevant and relatable to the consumer?
How well the product sells, where it sells and at what price point.
How much you make in royalties or flat fees.
The range of annual income for artists who pursue art licensing varies greatly – some artists who make $1,000 per year, and some who make mid to high six figures.This is both good and bad – the sky is the limit for potential earnings (that’s good!), but there is no silver bullet or easy step to take to create success overnight.
You have to take a long term mindset if you jump into licensing your art.This is a marathon, and not a sprint.While nobody can guess what you will make, you can be pretty sure it won’t be fast money.It can take 12 – 18 months after signing an agreement before you will see any revenues, and 2 – 5 years for a licensing relationship to mature enough to start earning the kind of consistent income you desire.
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